Property listings that sell: a complete guide with examples
On a property portal with thousands of listings, yours has seconds to capture attention. The difference between a listing that generates leads and one that gets ignored comes down to the details — title, description, photos, video, and price. Here's how to optimize each element.
The title makes all the difference
The title is the first filter. A generic title like "2-bedroom apartment in London" gets lost in the sea of results. A specific title like "Renovated 2-bedroom apartment with balcony and river views in Southbank" tells a story in just a few words.
Rules for a good title:
- Include the property type (1-bedroom apartment, 2-bedroom apartment, house)
- Mention the condition (renovated, new build, fixer-upper)
- Highlight the key feature (views, balcony, garage, garden)
- Reference the specific location (neighbourhood, not just the city)
Descriptions that convert
The description should answer the questions a buyer would ask during a viewing. Start with what makes the property special, then detail the rooms, and finish with practical information — transport links, schools, local shops.
Avoid dense blocks of text. Use short paragraphs, lists, and bold the key points. Buyers scan visually — make it easy for them.
Professional photography
Photos are the element that most influences the click. Follow the rule of three priorities: light, tidiness, and angle. Shoot in natural light, with tidy spaces, and from the corners of each room. Always include the exterior, views, and close-ups of finishes.
Video: the competitive edge
Fewer than 10% of listings on property portals include video — which means it's a huge opportunity to stand out. A property video gives buyers a sense of space that photos simply cannot convey. With ImovPro.ai, creating a professional video from your photos takes minutes — no equipment, no editing.
Fair and transparent pricing
Listings without a price or marked "price on request" are filtered out by most buyers. Set a competitive price based on recent comparables in the area. If needed, indicate room for negotiation — but always show the price.
A clear, direct call to action
End the listing with a clear call to action: "Book a viewing", "Call for more information", "Send a message on WhatsApp". Make it easy to get in touch and respond quickly — the first five minutes after an enquiry are the most valuable.