#IA

Most property video voice-overs simply say what the picture already shows: ‘living room, kitchen, bedroom’. Here is how to write a 45-second voice-over script in five blocks, how many words to use, how to write for the ear and ready-made examples for three types of property.

The same video of a two-bedroom flat can feel like a gym advert or an invitation to live there, and the only difference is the music. Here is how to choose the right soundtrack for each type of property, match the pace of your edit, combine music with voice-over and avoid copyright problems.

Homeowners want to know one thing: what their home is worth today. A 90-second video each month with the figures for your patch answers that question and puts your name in front of the people who will sell. Here is which data to use, how to structure the script and how to produce the video in minutes.

An empty flat looks smaller, colder and more flawed than it really is. Here's how estate agents can prepare, photograph and turn a vacant property into a video that helps buyers picture themselves living there.

Investors don't care about the morning light in the lounge, they want to know what the flat returns. Here's how estate agents can present a buy-to-let in a 60-second video, with estimated rent, gross yield and costs on screen, made from the listing photos.

A two-bed flat to let gets 80 enquiries and 15 viewings, and half of them go nowhere. Here is how a short property video made from your listing photos helps letting agents let faster and screen tenants before anyone books a viewing.

A short season's greetings or year-in-review video sent in December to past clients, landlords and applicants is one of the simplest ways to generate referrals and new instructions in January. Here is how to plan, produce and send yours.

The first days on the portals are the most valuable in any marketing campaign. Learn how a 15 to 30-second teaser video lets you launch with a list of interested buyers and viewings already booked.

What are the service charges? How long will it take to sell? Which documents do I need? Learn how short FAQ videos pre-qualify leads, save hours of repeated replies and build trust before the first meeting.

Reels, the Instagram feed, YouTube, Rightmove and Zoopla or the valuation appointment: every channel calls for a different video format. Learn when to use 9:16, 1:1, 4:5 or 16:9, how long each video should be, where to put text and how to produce once and export for every channel.

A large share of social video is watched with the sound off. Find out why subtitles boost views, retention and enquiries, which type of caption to use on each platform, and how to subtitle your property videos with AI in a few minutes.

Filming a great property video and posting it once wastes the best asset in your listing. Here is how to turn a single video into ten pieces of content for portals, Reels, Stories, WhatsApp, email and Google.